Choosing a strategic segment to market to is essential in your business. So who should you be seeking out? Who makes sense? Be strategic and focus on your ideal audience. They don’t have to be your most ideal clients, just a strategic segment that you can go after and serve effectively. Here’s how to go about this.
1. Identify your values and strengths.
Don’t make this too complicated. Figuring this out is kind of like the story of the chicken and the egg. It doesn’t matter which you figure out first, because typically what you are good at you value and what you value you’re good at. Just be sure to identify both before doing anything else. If you’re unsure what your strengths are, ask someone you trust to weigh in.
2. Identify your experience and expertise.
If values and strengths go hand in hand, experience and expertise intersect. Identify what you’ve done (experience) and the skills you’ve developed in the process (expertise). Think of these two things as overlapping circles of a Venn diagram.
3. Choose a market that makes sense.
After identifying these 4 categories, it’s time to think about what market fits with that. This is the third circle in the Venn diagram. But here’s the catch: you need to find a market that fits with your experience and expertise but is also easy to connect with and market to. That is key. Because you might choose a market that fits perfectly with all you are able to offer, but they’re really difficult to get a hold of. There’s no list. They’re not part of an association. They’re not part of any particular demographic. So contacting them takes more time, effort, and money than they are worth. You end up grinding your wheels and not going anywhere because you’re in neutral instead of drive.
Ultimately, it is crucial to develop a strategy to be able to easily contact, reach out, serve, and become an authority with your following. Be sure the market you chose not only fits to your strengths and expertise but is also easily reachable.
Contact Team Insight Plus, we have the experience to help you choose correctly and get the desired results fast.